The process involved in re-branding has been lengthy because I am indecisive. I knew what I wanted but I can’t draw and I can’t design and I wanted it to be personal so I handed it over to people better qualified than myself. I’m lucky enough to have talented friends and family to whom I can entrust such jobs and who take my ideas and make them happen.
My brother designed the initial branding for Wildflower and I loved it. But it’s been nearly ten years and with new premises and a new van, it seemed like a good time for change.
Alice writes a great blog. She cooks and illustrates. Our parents are friends. So after admiring her drawings of cheese and vegetables and dogs (and in particular, a stollen) I asked if she would like to draw some flowers. We emailed back and forth, she got it completely. I needed this artwork to say something about my business. It’s lo-fi, a mixture of fruit, flowers and insects, and completely beautiful. It wholly captures the way I think about flowers - there are nasturtiums and dill and parrot tulips and ferns and all the good things.
A friend of Beth was kind enough to re-touch Alice’s drawing (in exchange for flowers) and then it was sent over to my brother. He had already come up with the Blume logo and I decided to use the same type again. I’ll be honest - I deal in flowers but the last thing I wanted was something that screamed “BRIDAL” or “SHABBY CHIC”, so the typeface is modernist and the one that the Guggenheim has used over the years.
So, for everyone that’s been handed my phone number on a scrap of paper over the last few months - call by and have a card! Sometimes at home I say to Paddy, “Oh hi, have we met? Here’s my card, I’m a florist, yeah, mainly events and weddings, some custom work…” and I hand him a card. He humours me, takes the card, and comments on the beautiful design and thickness of card.
Mother’s Day was a whirlwind of new faces and some familiar ones too. Brides of years gone by call in for flowers or just to say hello which is always lovely. My own mother was made to wait until this week for her flowers, (fifty stems of ranunculus) but on the day, made deliveries and in her five minute tidy-up, did a better job than I could in half an hour.
I’ve been shamelessly filling my Instagram feed with photos of ranunculus. I try not to have favourites but I think if I was forced, ranunculus might be it.